Who is she?
I'm Nia Malone, also known as Niality Kay in the music and media world—a multidisciplinary creative based in Texas. I hold a B.A. in Media Production with a minor in Studio Art from the University of Houston and am currently pursuing my MBA in Marketing at Lamar University. My work spans creative direction, marketing, video production, music, and editing. What began as a childhood dream of becoming a famous singer evolved into a self-made creative identity—Niality. At just nine years old, I invented this persona, not realizing I was already branding.
With limited resources and no capital, I self-produced and released music in middle school, designed my own cover art, and developed marketing strategies to build a real audience. Before college, I was already mixing audio, crafting visual content, and experimenting with campaigns that blended creativity and strategy. During college, I discovered my passion for marketing and creative storytelling.​
“Niality Kay” isn’t just a name—it’s a manifestation of a dream turned reality. Today, I’m focused on using my passion, skills, and education to make a positive impact on creatives, brands, and companies through innovation and strategy.
Unleash your Fantasy...

The NK Experience
I created and directed this ad to introduce the NK Bot, while also bringing traffic to my website. The video shows a man logging into my website, triggering a state of paralysis where the NK Bot enters and blurs the line between reality and hallucination. The concept symbolizes how engaging with my creative world can feel like slipping into a waking dream.
The Work
